Marketing automation refers to strategy and software that exists with the goal of automating marketing actions. Creative Spark can help your business generate more leads, convert them to revenue and prove marketing ROI, by developing your marketing automation strategy, and setting up powerful software to manage lead nurturing, in partnership with our chosen provider, SharpSpring.
Why marketing automation?
The technology of marketing automation makes is easier for marketing departments and their agencies to automate repetive tasks and analytics tracking for emails, and social media, and other website lead generation actions.
Marketing automation provides a set of tools that lets companies:
- Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full
- Increase number of qualified leads by nurturing all leads with personalized content
- Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible
- Improve up-selling and cross-selling by developing and retaining existing customers
- See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end
Creative’s Spark’s recommended, complete full-featured marketing automation solution is SharpSpring, which offers powerful features, built to increase and optimise your marketing efforts at a highly affordable price.
SharpSpring’s key features:
- Behavioural-based email automation
- Dynamic forms built for conversion
- Engage leads at critical points
- Behavioural-based tracking to truly understand what motivates each click and identify leads (VisitorID)
- Built-in and 3rd-party CRM
- Landing pages that convert
- Integrated blogging
- Fully integrated call tracking
- Powerful metrics and customised reports, to understand end-to-end ROI
- Flexible custom API integration
If you’d like to know more, or schedule a demo, please get in touch with us.