Philips Africa

Full Service Digital

Creative Spark partnered with and has driven Philips South Africa in its marketing efforts from very humble beginnings. We’re responsible for establishing the local social media profiles in the country and cementing the brand’s share of voice within the healthcare innovation space – a niche area that is split between B2B and B2C communication.


Through the success of the South African projects and ongoing work, we’ve expanded our services to the rest of Philips Africa, with social media management, content creation and campaign-based work for regions including Ghana, Nigeria and West Africa. This has led to a marked increase in share of voice and established Philips as a thought leader in the African healthcare and innovation space.