Our Blog

Creative Spark and Dalmation Advertising Host M&C Saatchi Worldwide CEO, Moray MacLennan

18 October 2017

  Creative Spark and Dalmation Advertising were recently honoured to host the Worldwide CEO of our parent company, M&C Saatchi, Moray MacLennan. Save to say, we did it the only way we know how, with a rip-roaring party! The party was held at our offices in Cape Town, and, working with Dalmation, we rolled out […]

WhatsApp Business Accounts – What You Need to Know

20 September 2017

Since it was acquired by Facebook in 2014 for $19bn, WhatsApp has become the world’s fastest-growing communication app. And, with now over 1bn global daily users, the recent announcement of WhatsApp business accounts being in beta testing is a welcomed next step for the company. This presents businesses both large and small with an interesting […]

Augmented Reality and the South African Market

24 August 2017

  South Africa is a very interesting market. The population of our country at the moment is sitting at over 55 million people. However, the amount of South African smartphone users is expected to reach only 16.1 million this year. This leaves a massive difference in the amount of people who are digitally enabled and […]

Creative Spark Appoints Tanja Lategan As New MD

14 August 2017

Digital Agency Creative Spark today announced the appointment of new Managing Director, Tanja Lategan, who will steer the digital agency through its next phase of growth and ramp up the company’s integrated marketing offering. Creative Spark, acquired by the M&C Saatchi Group in 2015, is a Johannesburg and Cape Town-based specialist digital agency partnering with […]

Kimberly-Clark’s Huggies® launches innovative VR, Google cardboard campaign with digital agency, Creative Spark

30 August 2016

    Virtual Reality is one of the biggest buzz words at the moment, and brands are grappling with how to use this new technology to enhance products and sales. Huggies®, together with its digital agency, Creative Spark, came up with an innovative way of using the technology, not for technology’s sake, but to solve a […]

Keeping Madiba’s legacy alive

18 July 2016

On this day in 1918, a legend was born – Nelson Rolihlahla Mandela, who affectionately became known as Madiba in the years that followed. We now celebrate all that this great man represents: a symbol of the struggle for freedom, an icon of democracy and an inspiration the world over. His unshakable commitment to the advancement […]